BENETTON GROUP - An International Leading Buyer

The development of the United Colors of Benetton sales network, which occupies prime positions in historic town centres and shopping centres, is supported by a significant programme of investments around the world.
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The new stores exploit highly modular settings to create spaces in which the collections, their colours and design are always at the centre of attention, and are presented in a retail context that is increasingly attractive, dynamic and interactive. 

BENETTON GROUP - An International Leading Buyer

THE GROUP

Today Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the the strong, dynamic personality of the brands United Colors of Benetton and Sisley.

COMMUNICATION
Benetton’s “universal” communication has accompanied the Group’s global expansion. When companies export around the world, they normally adapt their advertising to suit different areas. Benetton chooses a single, universal message that is valid for all consumers: wherever they may live, whatever the color of their skin and whichever language they may speak.

SOCIAL COMMITMENT
Benetton Group aims at all times to combine economic growth with social commitment, competitiveness, care for the environment, business and ethics. The people – their moral values, daily input and desire to look to the future and be the best – are central to every plan the Group makes and action it takes. Step by step, they are increasingly involved in – and responsible for – a range of issues including identifying areas of excellence as well as areas of possible improvement.

HEADQUARTERS

Benetton Group is based in Ponzano, about 30 km from Venice. The Group’s headquarters are housed in Villa Minelli, a complex of 16th century buildings of great historical and cultural interest.

The complex was purchased in 1969 and later restored and modernized by the architects Afra and Tobia Scarpa. The renovation took over fifteen years to complete. Since the mid 1980s, Villa Minelli has been the Group’s base and the nerve centre of its business activities.

EDIZIONE Srl

Edizione S.r.l., an holding company fully controlled by the Benetton family, reported consolidated revenues of 11.5 billion euro in 2015 and the subsidiaries of the Group employ about 65,000 people.
Edizione operates in the retail sector, principally with the shareholdings in Benetton and Autogrill, and in the sector of infrastructure and services for mobility shareholding in Atlantia S.p.A. (Autostrade per l’Italia and Aereoporti di Roma). Edizione is also present in the real estate (through its subsidiary Edizione Property S.p.A.), agriculture, hotel sectors, and has portfolio equity investments in, among others, Assicurazioni Generali and Mediobanca.
Edizione aims to develop its investments over the long term and to help its holdings expand by strengthening their presence in their respective sectors. This goal can also be pursued through acquisitions, which leverage global relationships built over the years.

Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores; a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.

The history of Benetton is built on innovation – seen in its bright colors, the revolution of the retail outlet, unique sales networks, and universal communications that have always been social talking points and aroused cultural debate – and now the firm has taken up the challenge of globalisation, with constant investments and a competent, flexible organisation that takes change in its stride.

The Group has a consolidated identity comprised of colour, authentic fashion, quality at democratic prices and passion for its work: these values are reflected in the strong, dynamic personality of the brands United Colors of Benetton and Sisley.

The development of the United Colors of Benetton sales network, which occupies prime positions in historic town centres and shopping centres, is supported by a significant programme of investments around the world. The new stores exploit highly modular settings to create spaces in which the collections, their colours and design are always at the centre of attention, and are presented in a retail context that is increasingly attractive, dynamic and interactive.

The constant attention for new things impacts also in sector like logistics: the coordination centre in Castrette (Treviso, Italy) is in fact one of the most modern industrial logistics complexes in the clothing sector, serving the global retail network with great efficiency.

Benetton Group’s capacity to actively put down roots in the world and in society is also expressed through Fabrica, the Group’s communication research centre. The challenge of Fabrica is one of innovation and internationality: a way to join culture with industry through communication, which no longer takes only the traditional forms, but seeks to become a vehicle for the “intelligence” of an enterprise, through a range of means of expression, including design, music, cinema, photography, publishing, internet and the new media. Of particular note in this regard is the magazine COLORS, which has been casting its curious, eager eye over “the rest of the world” since 1991.

The Unhate Foundation, launched in November 2011 with a worldwide communication campaign, is just part of the new strategy of corporate social responsibility, as well as being a channel for the Group’s social engagement. Its objective is to contribute to fighting the culture of hatred, in line with Benetton Group’s deep-rooted values, through global communication campaigns, and to organise concrete initiatives with a “strong impact” on the international community, and especially on the young generations, involving institutions, international organisation, NGOs and representatives of civil society. The projects set out from the social role of art and self-expression in educating people to be tolerant, and involve young people in “at risk” areas of the world, from Brazil to India, and to New York’s Puerto Rican neighbourhoods.

Benetton Group is firmly projected into the international dimension, but it still maintains strong ties with its home area of Treviso and the Veneto region, particularly through the cultural activities of the Fondazione Benetton Studi e Ricerche, and a number of sports-centred projects. From its focus on rugby to the historic Formula 1 victories, the Group’s sporting ethos proposes not only competitive excellence, but also a social dimension of meeting, sharing and physical well-being, which amongst other things leads thousands of young people to take up sports each year.

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• BENETTON GROUP

Headquarters
Villa Minelli
31050 Ponzano Veneto
Treviso
+39 0422 519111
+39 0422 969501
VAT n.03490770264